According to Adorno there is a difference between high art and low art. High art is intellectual and stimulates the brain, whereas low art is common and does not stimulate the brain. Below are examples of these:
- High Art: Shakespeare, Novels, Plays, Operas, Classical Music.
- Low art: FIlms, Reality TV, Cartoons, Quiz Shows, TV Dramas, Soaps.
Adorno says that popular media creates false needs which causes people to buy things without thinking. This is seen as commodity fetishism - people are obsessed with objects and buying things. Adorno claims that even though all films are the same people are persuaded to go see them through marketing (e.g. TV adverts, posters, word of mouth).
In conclusion, Adorno says that popular media is bad for us!
I disagree with Aderno's theory for several reasons. Firtstly, there are several examples of 'low art' films which do stimulate the brain and focus on important issues (Freedom Writer).
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