The film trailer I decided to analyse was the 'Orphan'. The Orphan is one of my favorite films and is also within the horror genre, this is why I picked it.
Below you can watch the full trailer!
One of the first things I looked at after watching the trailer was its pace and tempo, I noticed the following pattern - at the begining the pace was slow and calm, however a discovery is made by one of the characters and from that point onwards the pace increases dramaticly! The pace of the trailer then continues to increase until the end,when it suddenly slows down again on the last 2 shots. The effects of this on the audience are incredible, by the end of the trailer we are left sitting on the end of our seets wanting to know more about what happens.
I decided that the best way to analyse my trailer further in a detailed way was by making a presentation, which can be seen below:
I will now look at the sound of the trailer. Using a website called soundcloud I extracted the sound from the trailer so you can listen below:
Listening to the trailer without watching it was very interesting. Even though I was not seeing anything I still reacted to what I was hearing and found it interesting. This made me realise how important sound was in a trailer.
Unlike most trailers 'Orphan' does not have a voiceover - instead it uses dialog from characters in different shots to help explain the story. This is very effective in this trailer, and it helps the audience develop an emotional conection with the characters which will encourage them to go and watch the film.
Text
The text used in the trailer is also very effective in regards to explaining the story, in the slideshow below you can see that the 4 text shots alone give us information about the story line and generate a lot of mystery.
Below I have looked at how the 'Orphan' trailer expresses its genre - horror!
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